I had been producing graphic intensive web sites for years, but was always been frustrated by the numerous steps to get graphics, text and multimedia in the appropriate format from source data to the web page. Initially I coded my sites with html, but with changes in browsers, I kept running into compliance issues. So I gave it up for a long time until I needed to produce a web site for myself.

With the advances in WYSIWYG web development software, I was sure I would find a strategy that would help me. After trying Dreamweaver and a couple of others, I was discouraged. But just before going back to generating my own code I ran across a podcast about Freeway Express on iTunes. I watched and thought it was to good to be true. So after downloading the demo and trying it (following the podcast tutorial) for a couple of hours, I forked over the $79 bucks and have been happy as a clam ever since. I built an entire website in one night (8 hours give or take) from scratch!

Basically it take the tragedy of coding, formatting and media conversion out of the creative process. I think its fantastic and would encourage any one else to at least try it.