This software is another reason I love my Mac so much more than my PC. I spent a long time trying to find something comparable for the PC and couldn't. All those repetitive tasks you do every day, let iKey do them for you! Open the news, run backups, load my most used web pages BEFORE I start work. The other feature I like is setting my own short cuts for tasks. When I want to be in Photoshop, I press alt + P. When I want to forward an article to my colleagues, I copy the article and press alt + C... it is fantastic!! This software will pay for itself with time saved many times over!!!