I've been experimenting with VideoDrive among a variety of other media converters and utilities in an attempt to find what works best in managing my iTunes Library for use with my recently-purchased Apple TV. While its Import Videos function certainly serves as a very fast way to make a video compatible with Apple TV regardless of what type of video it is or codec used, I've found that the video quality pales in comparison to doing a true conversion in Handbrake using .h264. Additionally, sometimes the audio is slightly out of sync when using VideoDrive. I've also found that some videos, particularly .mkv videos in 720p, simply play much too choppily, if not outright freeze up, when using VideoDrive to make them Apple TV-compatible.

Where VideoDrive REALLY shines though is its Metadata import feature. This is second to NONE! It will automatically search the Internet Movie Database for movies or TV Shows, add tags and episode descriptions, attach the movie poster (or let you attach an image of your own choosing), and so on. You can also manually edit any field. Sometimes you may have to manually adjust the show name to its "correct" spelling (since the file name it uses automatically may not be exactly accurate) to get the results you expect. I've tried using MetaX, which is an alternative Metadata editor that is intended to work with Handbrake, and when it comes to auto-importing the data, it just doesn't work well. VideoDrive as a Metadata editor is just outstanding! It works directly with videos in iTunes and will move any bona fide "TV Shows" that are in the Movies section to the TV Shows section once correctly tagged.

In summary, while VideoDrive as a video importer leaves a lot to be desired in quality when compared to a true converter like Handbrake, it is very fast at what it does and may be sufficient for videos with lower resolutions or for people with smaller TVs (I'm reviewing using a 50" Pioneer Kuro 720p) on which the video quality differences I mentioned may be less noticeable. Additionally, its Metadata Editor is without question the best out there, easily worth the shareware fee for this functionality alone if you intend to manage a large library.