Just downloaded this for my daughter and after trying it out, got it for myself too. It is really easy to use and you can even put a picture of your completed item (mine was my mom's cookies). Anyway, this is really simple and easy, and works like iTunes.
Found a useful undocumented feature: to make sub lists (like Frosting) I just typed in Frosting as a line, then the first ingredient as the next line. Then drag that ingredient over "Frosting" and it becomes a sub element. I like that better than the sub menus that are provided. I was also able to copy and paste multiple lines simultaneously from within the program.
This is a really slick program, especially considering it is free. I haven't used it long enough to know how well it holds up, but so far so good. Also, there is a help menu that is very useful. Have not used support so no idea how that is. I tried to print a recipe and it prints in a very logical and readable way. Highly recommended.