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Mac OS X  |  Internet  |  Other Internet  |  AOL Desktop for Mac  |  I don't get the strategy!?!?!

AOL Desktop for Mac

AOL Desktop for Mac

All-in-one AOL client with integrated mail, AIM, browser.

Version:  1.5

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I don't get the strategy!?!?!

Feedback Type:  Commentary

Contributed by: JeffG360 Monday, May 05 2008 @ 01:53 PM PDT

Product Platform: MacOSX

Used Product For: Have Not Tried

Recommend Product: NO

Is there one?

No other service requires or offers a separate web/mail client. Why? Because there are already plenty out there and to ask users with multiple mailboxes and bookmarks etc., to manage yet another client just isn't realistic! Worse if your offerings are sub-par and offer little if anything in differentiation when compared to these other tools already in the possession of users.

A separate client would make sense ONLY if you were adding additional services and features that needed a desktop application and could not be done as well using web 2.0 technologies. The features supported should be those most requested by users while highlighting unique service features. This fails on all counts!

To anyone thinking of trusting their internet life to AOL's software the landscape is littered with discontinued AOL efforts and many bare the scars to trying to get their data out of proprietary AOL formats etc. While this offering is better in that regard why go down this road again.

I will stay on the old client until it dies then I will leave AOL for good.   

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1 comments |

I don't get the strategy!?!?! - chris584

> No other service requires or offers a separate web/mail client

I actually like having separate apps for individual activities. They tend to be tuned more for what I'm doing at the time.

When listening to streaming radio, I don't need a separate "back" button.
When using most "Web 2.0", hitting reload isn't useful, and bookmarking doesn't work.

Or more to my personal problem... when I finish with my web search, I don't accidentally quit my email and streaming radio =-)


...Not saying AOL is doing it right, but there is rationale for it.

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Monday, May 05 2008 @ 04:16 PM PDT