You've got to admit these people have guts. Where I live, our coffee shops are littered with film directors and camera men who have been displaced by the digital age. At the risk of mixing allegories, companies like Media 100 and Avid should wake up and smell the coffee in Brazil.

I remember seeing my first SP Betacam back in the mid 80s. Tthey cost $100,000+ and Media 100 units were 3 times the price. True broadcast quality for cameras is now entry-level at around $700 but Media 100 still clings to this field of dreams mentality. Even Final Cut Express will do the job that Media 100 does and at a fraction of the cost.

If I were these people, I'd bend with the wind and release this for its true value - in the vicinity of $85 to $120.

Just because I bought a Mercededs for $60K 20 years ago doesn't mean that it's worth that today, Sounds like a last desperate dash for cash from a company that's in the process of folding IMHO.