Does one thing, does it well. It's free and easy. It deserves a cooler name though, one that tells more clearly what the app does, something, like Zaplaunch, Keylaunch, or Qi Launch, Qwiklaunch, PsychicLaunch or something which flatters it, as the title "Namely" is so plain it understates the convenience of having this app. People who want more than this app offers, can dig in and figure out how to configure Butler or go even further with Quicksilver, but those who prefer simplicity will love this faultless app launcher that requires no configuring.

In my case,under two seconds, just three strokes and my app is up. One key to open "Namely," two keys to indicate which app I want, like the letters "Ad" then all my Adobe apps are in the selection list, and my Adobe Photoshop, being opened more frequently, has migrated to the top of the list, as Namely remembers the frequency of your calling up apps, and the app at the top requires a simple "Return," to open it, no need to even arrow or key to it. Love it!

I have Mac Os X, PPC 167 17"