Some feedback, albeit unfounded might hint to the developers that a rewording of [the] software marketing may increase awareness and use of it.
I have worked for a church for over 18 years and there is a need for such software to simplify information of not only consistent congregation members but 'potential' members too. I too view the title as too narrow: [bluntly] It sounds like Jehovah Witness 'proslethetizers' knocking on your door at odd hours of the day. I apologize if that offends anyone, but I believe that that sort of 'prospector mining' is an affront to people and their privacy.
I wish to add that any church is wise to utilize technology [internet and demographic information] that enhances its 'reach'. Why not? Business utilizes the same information to track PROSPECTIVE sales, clients and long-term relationships to capitilize on what they are selling. Churches rely on 'community' to reach and provide; just as business does. What you offer, will address the needs of many churches regardless of religion. Good luck.