Well just maybe there are some things that are worth paying for - and this for me is one of them. The tight integration with iPhoto makes using this tool a breeze. Grabbing keywords straight out of iPhoto, being able to add to an existing set or create a new one, selecting the level of privacy - great features. Yep, I did ponder about the price, tried a couple of free tools, but in the end I came round to thinking that this was the best way to get my photos from my mac to Flickr. I'm trying to create a sort of mirror of my iPhoto library on Flickr - well the edited highlights anyway - and FlickrExport works for me. Coupled with Graphic Converter for some pre-iPhoto batch changes to the images from my digital camera. Powerful tools.