Addressing the two previous reviews: the price of this product is commensurate with other bulk e-mailers. Also, it is the only non-Java e-mailer application of this type that runs natively on an Intel-based Mac at this time.

There are legitimate reasons to do what the other poster claims is a pure spam technique. I teach on line mathematics courses for an accredited college and I could send my enrolled students each a different random exercise from a predetermined list of questions. I am sure there are merchants that have a legitimate database of customers that might also wish to send different information to their customers about randomly selected products.

Having said this, the product itself has great flexibility with a not too steep learning curve. The documentation, while covering all the topics, is a little sketchy in some of the more exotic areas of the software.