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Mac OS X  |  System / Utilities  |  Tweaks / Enhancements  |  TextExpander  |  New Rating Scale

TextExpander

TextExpander

Use abbreviations for frequently-used text strings & images.

Version:  2.7.1

   [ Views: 771 ]

New Rating Scale

Feedback Type:  Review

Contributed by: signata Sunday, June 11 2006 @ 12:00 PM PDT

Product Platform: MacOSX

Used Product For: 6-12 months

Recommend Product: NO

These ratings are based on the new price point, which is dramatically higher than the competition, and a complete turn-around from its prior cost of use. Feature ratings do not exist in a vacuum, as charging a higher price for them reduces their value. A tool that save 100 minutes at free, saves fewer minutes if you convert the dollar amount of those minutes. Set the price high enough, and it starts to cost more than it saves. At $30, you would have to use TextExpander quite a bit for it to pay for itself. Thus the features enclosed are of less value. Set the price too high for the average consumer to justify buying it, and you enter the second stage of value reduction, effectively removing those features from the common market, reducing their value dramatically, and beyond the simple formulas based on cost versus usage.

To the fan below, of course it keeps improving. That is a rather empty statement. Most software does improve, however improvement does not exist in a vacuum either. While its absolute feature set might be increasing and further refined, since it is essentially removed from the masses, the value of this improvement drops. The addition of a prohibitive price tag represents a significant decrease rather than increase between versions. A software transitioning to a product can only maintain or increase its value if it offers a significantly expanded value and be set at a price which allows the market to ease into its adaptation. Neither of those points were satisfied in this case, and thus Textexpander represent a significant loss to the community.

To this fan, you have chosen to give it five stars across the board. Very few applications deserve that. Do you honestly, from the depths of your bowels, believe that it is perfect? If so, then what is it "improving" upon? You cannot have it both ways. If it is truly a five star application, then very little should be done with it in the future -- thus since it represents an insignificant feature departure from the free version (which would then be close to five stars in your book), there is no reason why the public should not save their free versions and continue using that until it ceases to work with their Macs.

One final point, you mention that the parent company has been generous in rewarding prior donating users with free upgrades. This neglects what the market often neglects, all of the people who contributed to the project in a non-monetarily based fashion. Something as simple as dropping a good remark in a well-known blog which gets two hundred people interested in the program, 20 of which convert sales when the application becomes a product, represent $600 incoming revenue. That is, I am sure, quite a bit more than you or any other individual ever donated. That is simply the most obvious example of a non-monetary contribution. You have people who bug-tested and requested features — all at gratis —. Quantifying their contribute is a much more interesting problem, and outside of the scope of this comment, but suffice to say the simple act of reporting a previous unknown bug is also of larger value than the average donation.

Yet where is our due compensation for this time spent? The bit that I have done myself to give Textpander visibility has gone entirely unrewarded, yet someone who donated $5 at any random point in time is walking away with a ticket. This is hardly, as you call it, very generous. It is, however, narrow minded, and entirely typical of small-time software publishers who are more concerned with making a buck off of acquired products than anything else.

And that, of course, is the largest "silent" question in all of this. We can rant and rave about the features of the software all day long, but in the end, these features mean nothing if the publisher does not value them as high as you do. What happens if TextExpander doesn't sell so well for them? What if they drop the price, but find that in making an initial offer so high, they have lost loyalty and sales continue to drop? Are they going to continue to spend money on something that makes them nothing? This is highly unlikely.

My final recommendation would be search out alternatives, and if none of them work for you (Typinator seems to be the best at this point, though Rapidowrite [sic] could evolve into a viable alternative, and is free), continue using the free version of Textpander until it falls apart. I would further recommend that you be wary of any of Peter's projects. This is the second small utility he has sold to a dubious publish who has set the price far beyond what it should have been set to. Be aware that his other neat little apps are just as vulnerable. He has proven himself to be untrustworthy with the Mac community, which is a shame since he has a nice touch at programming. He should have just started out charging as shareware.

As an interesting aside, applications which start out expensive, and remain that way have more integrity than applications such as this. Having gone from a free scale system to an over-priced scale system it has inherantly less value than if it had charged $30 all along. I am a user of several expensive software packages that I rate highly because of their integrity to the community. While the features might be "locked from the masses" as addressed in the first paragraph, since they were never available to the masses in the first place, their relative value is higher. Hope that makes sense.   
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Comments

7 comments |

got a blog? - sjk

You make several valid points (which I generally agree with) but a weblog might be more suitable than VT comments for expressing a rather lengthy "opinion piece" like this. If you'd summarized and linked to it here I'd have read it there, with a possibility for more interactive discussion (if comments were enabled) than is practical here (where responses are often likely to go unnoticed).

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Tuesday, June 13 2006 @ 11:43 AM PDT


got a blog? - signata

Well, that is your opinion. Due to the way VT is structured, it supports the expression of opinion (even ranting, by their lingo), and has no limitation on the length of your writings. If the designers of this site did not wish for people to engage in long opinion pieces, they would limit the length of the input field, and reduce the number of posting options available (probably adding warnings to "stick to reviews").

Just my observation.

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Wednesday, June 21 2006 @ 12:27 PM PDT


New Rating Scale - Peter Maurer

Nice try on insulting me. Did you follow the discussion resulting from the TUAW posting on the same issue?

Read this: <http://www.tuaw.com/2006/05/23/smileonmymac-releases-textexpander-1-3-the-customizable-typing/>, including the comments and the follow-up on my blog.

Notice how everyone apologized eventually?

Contact me via e-mail if you're interested in discussing this in earnest.

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Wednesday, June 21 2006 @ 09:25 AM PDT


New Rating Scale - signata

Interesting that you feel insulted by simple economic theory. No insult was even intended. I've simply, mainly stated that SmileOn... has completely removed the usefulness of this application from the common market. What does that have to do with you?

Are you referring to the last paragraph? Seems a prudent thing to note, in my opinion, that you've sold off two of your applications. That makes me more wary to use any of your programs in the future. Once again, just noting facts. If you feel insulted by facts, you need to evaluate your own self-esteem and feelings of worth. Don't take it out on everyone who simple applies a few market considerations to a product fluctuation pattern!

Anyway, you seem quite riled up by what to me, is a simple economic run-down. I really did not notice any mass "apologising" or even "insulting" going on in the thread you linked to. I suggest you step back a bit and de-personalise yourself from the situation. I know it can be hard, but honestly you are taking comments and throwing them into a very harsh relief with one another. Pretty much everyone on that thread, if they had any bile at all, had bile for SmileOn's decision to charge such a large amount.

In response to the main thrust of this article you linked to, since that seems important to you, I maintain the position I have always stated: If you are going to put out the tip jar, don't gripe at the people who don't tip. Don't complain that tips do not sustain your way of life. If it is your desire for everyone who crosses the threshold to toss some change in the jar, and want to live off of that change, then raise the price already. The problem with donationware is not the model itself, nor that most people do not donate, the problem is with developers who get confused over the fact that most people do not give to charity, and then get angry with the ones who do not.

Life is a lot bigger than your idea of what it should be.

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Wednesday, June 21 2006 @ 12:09 PM PDT


New Rating Scale - neonlight

I completely agree with signata. I’ve also used the free Textpander for some time because it was a good value for money (and the free version still is). At 30 bucks it really isn’t anymore. It’s a nice small tool that could save you some time (or some more time, if your writing is slow) but nothing more. If you compare the $30 to… let’s say $25 you have to pay for GraphicConverter, TextExpander really seems to be a bad deal. Before they rose the price, you could get a whole word processing application (Mellel) for 30 bucks which really was worth the tag (and with the improved features still is (imo) worth the new price) but Textpander has morphed from a great tool to a overpriced piece of code.
As signata said, it’s not only the features but the value for money.
It’s also true that MenuCalendar was great once and still is a good tool. I think it’s a little bit too expensive too, but I have bought it over a year ago because it was the only tool that fulfilled my needs then.
As nobody likes to search for a new software if she/he once found something suitable, it is a risk to use any of your (Peter) software. If I (for example) like to use MenuCalendar, Textpander and ServiceScrubber and one happy day you decice to sell all three for 30 dollars each, I have to pay (if I like to use them further and need a update, because of a new OS X) or search for something new. Two of those apps are already sold, I’m waiting for the third.
Compared those (imaginary) 3 apps at $30 which gives $90 to a new release of OS X (a little bit more than $90) do anyone still think that’s a fair price (I know, such comparisons shouldn’t be made)?
If you start to offer your apps at a fair price, everyone could decide to buy, use or search for an alternative but converting a free app to a (imho) overpriced one won’t help to build a good customer base.
When Dan Schimpf converted it’s free MacJournal to a paid version, every former user of the free version was justified to get the new version for only half the price, plus the free version (2.6 then) still was and is available for download. So a customer could decide if the full version (4.0 now) is worth the price or if she/he sticks with the free one.
Converting a free app to a paid one with almost no feature increase that may substantiate the “new” price and wiping the old one from the download section couldn’t be called a nice game.
Still your are the developer and you could do with your apps whatever you like to but it’s easier to frighten away users (those that like use tools for free and those that like to pay) than you might think.
On your website you’ve written:“I love distributing stuff as donationware, because it gives users the possibility to pay as much as they can afford“ but this includes people that can’t afford anything or can’t pay because they don’t have a paypal account. Think of some pupils, that now don’t have a chance to use Textpander for free. Would you call them all a “archetypical example for the sad fact that donationware doesn't work”? Maybe you expect too much from donationware. Does a street musican shout at everyone who listen to the music but doesn’t pay even if he had a small lable “donationware” sticked onto his guitar?
I have donated to some some developers even if their software was freeware, if I felt their software being a helpful thing.
If donationware doesn’t work for you, how about trying something different. You could sell your apps to normal people at a reasonable price and give free or cheaper licences to pupils, students, non-profit organizations and people who could explain to you why they need this tool but couldn’t pay a cent.
That woudl be a fair game.
Just my opinion, others may differ.

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Thursday, June 29 2006 @ 04:22 PM PDT


New Rating Scale - Strider72

Neonlight -- very well said.

The short version is that it's a bait-and-switch. You draw people in with free software, and then suddenly say "Hey, if you want to keep using this, you have to pay up." (Is it just me, or does the phrase "First taste is free" come to mind?)

Of course, people can (for a while, anyway) just hold on to the version they had, although I have seen developers (not this one specifically) put the next version out without announcing that it had suddenly become payware. I downloaded a new version of a "free" product, overwriting the old version of course, and then upon opening it gotten a dialog telling me to pony up.

In response to the comment that started this discussion, I have also had developers give me a free copy because I sent a couple bug reports regarding a free beta. (Which brings up another point -- I have no issue with giving out a free BETA of what will later become a commercial product, because the users know up front what they are getting.)

People have already spent time and effort getting used to the product and setting it up and so forth, and integrating it into their particular workflow, so it _does_ cost users more to use one program and then switch to another than it does to use the other in the first place.

Any developer has the right to charge whatever they like for their software, but there are better ways to go about it if you want to actually build a loyal customer base. Better to sell 100 copies at $5 then 10 copies at $30; and all that word of mouth is the best (or worst) advertising you can get.

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Wednesday, August 16 2006 @ 07:17 AM PDT


New Rating Scale - Strider72

I really didn't mean that to sound too harsh if it did. My main point is that it's a really good way to get BAD press and bad feelings from customers.

Hell, even slap a "Pro" designation on it and charge for that, but leave the old free version out there. Somebody mentioned Dan Schimpf's MacJournal -- I still use the free version of that, and I probably donated back in the early days of that app (don't recall specifically, but I do frequently donate to good developers).

Then there's Barebones. They have a completely free (and quite powerful) "lite" version of their flagship application, and I bet they get a whole lot of sales that way.

Of course there's a lot worse, too. I bought one program for $100 that heavily advertised "FREE UPDATES FOR LIFE!!!!!!!" all over their website. A couple weeks later there was an update on VersionTracker, and it turned out that they had "discontinued" the program I bought, and wanted me to pay pay another $40 for the "Pro" version, with minimal extra features, in order to get the bug fix I had been waiting for. I won't bother to mention their name, but I'm sure if you look around a bit you could figure it out. ;)

Anyway, the developer is free to do anything he likes, but shouldn't be surprised if people get irritated when he yanks the rug out from under them. As for the price... was he really expecting everyone who downloaded his program to donate $30? That's what it appears from his claim that he underestimated donationware and just wants to make a living....

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Wednesday, August 16 2006 @ 07:49 AM PDT