What this product has first of all is beautiful, clean, "film like' rendering, at least for all the RAW's I've tested from my Canon Rebel XT. I sent this product as well as LightRoom, and Aperture 1.1 some tricky files and the rendering quality of this product is noticeable superior. LightRoom is a beta and so that might not be totally fair. Aperture is getting better but no contest. Now I'm ONLY referring to the quality of the RAW rendering. For workflow, Aperture (when you don't hit it's numerous hurt me bug) is head and shoulders superior. But RAW quality is the most important consideration in my book (if you can render fast and ugly, what's the point?). There are lots of areas for improvement in this product but that should be relatively easy to do since great RAW processing is tough! Anyone that wants a link to my iDisk with comparisons, of these three products, email me (andrew@digitaldog.net) and see for yourself. Each RAW file is 22mb and I have the RAW original for download too. This isn't a "pretty picture" but one that shows a lot of warts in a RAW rendering.

Definitely a product to keep your eye on. If I could only get this level of quality with the workflow of Aperture, I'd be one happy camper.