To quote the author: You already use the best Email and PIM for the Mac, so you know how frustrating it is to have such tight integration between your email, contacts, notes and tasks and calendar items, and yet not have the ability to share all this with iCal, AddressBook, Spotlight

If you are using the best PIM, then why the heck would you want to sync it to iCal, or Address Book? Obviously mobile devices would be great but this is kind of a weak marketing idea.... Unless I am rally missing something