Why should anyone NEED to talk to the tech people to find out how powerful this application really is!

While we're at it, why doesn't Adobe just scratch giving such intuitive user manuals in print or PDF format so all of us users have to call their tech team to learn how to use their applications to their fullest.

I'm skeptical to use (let alone pay $595.00 for) any application where someone states that they had to talk to the tech dept and recommends that I do the same to learn how to use the full power of any application. I just don't have the time to sit on the phone for extended periods of time whilst working, and the smart money says that most others don't either.