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Mac OS X  |    |  sunPATH  |  Programmers should be kept away from Marketing

sunPATH

sunPATH

film & photographer tool tracks sun positions

Version:  1.6.3

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Programmers should be kept away from Marketing

Feedback Type:  Commentary

Contributed by: TangueroLS Thursday, December 30 2004 @ 11:10 PM PST

Product Platform: MacOSX

Used Product For: Have Not Tried

Recommend Product: NO

This is a great idea, no doubt. But if their software is as clear and easy to use as their website, it will take an awfully charming salesman to convince me to spend money on their supposedly brilliant application.

No demo. No screenshots (did I miss them?). No idea what it looks like or what it does (beyond a very rudimentary explanation on Versiontracker). Hey! Humor me. I'm a photographer, an artist, and a designer; I'm visually-oriented. Gimme something to look at. And tell me something about the program.

On their website, I saw two prices -- $65 and $99. Which is it?!?

Bottom line: The lesson I learned long ago about marketing and advertising is, Don't make your customer do "homework." They shouldn't have to work to simply glean a little information about the product from your website or other marketing materials.

The bad thing is, I've always wanted somthing like this product but I never make blind purchases. They probably lose more sales than they make because of they way they go about their marketing. What a shame.   

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