This looks to be a feature-rich launcher that does more than most other menu based utilities out there. I like the variety of actions that can be added to the menu, giving me more versatility than other launchers. If it's worth the price to you to have these features, go for it. If not, look at Rocket Menu, it's free, but does less. As for MoofMenu, it's not free and doesn't do anything that Rocket doesn't.