I've made dozens of business cards for a variety of purposes, wrestling them through Word and coming out with reasonably sharp-looking results. The problem with that? Time. But I just tried Business Card Composer and in five minutes -- maybe less -- turned out a terrific card that would've taken me an hour or better to do any other way. I never even once looked at the help documents to figure things out. Business Card Composer is about ten bucks pricier than it probably ought to be, but since time is money, it's still a worthwhile investment.